CRM Assistant - Internship - M/W

In less than a decade, ManoMano has become a key player in the home improvement and renovation sector.

Launched in 2013, ManoMano is the reference online marketplace for DIY, home improvement and gardening . Co-founded by Philippe de Chanville and Christian Raisson, ManoMano brings together the largest offer of DIY & gardening online products: electricity, plumbing, hardware, frames, indoor and outdoor furniture, tools, etc. With more than 5 000 seller partners and 11 million products, ManoMano currently employs 550 people and operates in 6 markets (France, Belgium, Spain, Italy, Germany, United Kingdom).

Motivated by the prospect of improving the living environment of their customers and convinced of the importance of the home market for sustainable consumption habits, the ManoMano teams want to help write a new page in their industry, which is struggling to reform itself. ManoMano brings to a highly technical world the power of its sector expertise, combined with that of data and digital in all its dimensions, to offer our customers easy access to innovative advice, products and services 100% online.

The ambition of the Founders and, above all, of Manas & Manos? To accompany this sector transformation with a strong culture of boldness, in an ingenious and frugal organization that places people and teams at the heart of the company's development.

Within the B2C and B2B CRM team, you will be immersed in a position that is key to ManoMano's growth and drive Free BV: the Customer Retention. The CRM team’s mission is to convert qualified visitors into profitable customers, our main objective being to maximize customers’ lifetime value.

As the CRM Assistant, you will be responsible to build a strong relationship between ManoMano and its customers, by managing the creation and execution of campaigns across Email, SMS and the App, for your specific country, with an impact-oriented, personalized and automated approach.

Main missions

Activation and Animation of our customers :

• Contribute to define your local market CRM communication strategy across our multiple-channels (email / SMS / web push / App push), with a “test and learn” approach

• Animate & activate our customers: schedule and manage multi-channel CRM campaigns in collaboration with other teams.

• Optimize your audience strategy and test different channels, targets and content approaches to best engage our customers

• Participate in the development of the customer lifecycle by implementing new scenarios and optimizing and adapting existing paths

Reporting / Analysis :

• Monitor and follow key performance indicators on your CRM initiatives and guarantee the reach of our targets on each marketing channel

• Reporting and feedback on CRM performances (Weekly, Monthly)

• Measure and monitor impact and effectiveness, drive recommendations for improvement

Other missions :

• Benchmark on CRM practices/campaigns

• Contribute to CRM tools & process optimizations

• Contribution on different projects (new services…)

Preferred experience

• From Business School / Marketing and Communication university

• 100% customer-oriented

• Natural curiosity to measure, test, learn and iterate

• Comfortable with numbers/Excel

• Creative / Innovative / Good digital culture

• Open-minded, team spirit and willing to learn

• Fluent French mandatory / Good level of English